In 1994, a couple of people had the vision, knowledge, luck and naivety to start an internet services company. Sometimes you just do not realize that you are smack dab in the middle of an exploding innovation.
As part of setting up the company, we chose a name and picked a domain - ezweb.com The company became a regional success and assets were sold in 1996. But we have kept the domain name as a reminder of a critical concept in business success. The Diffusion of Innovations (https://en.wikipedia.org/wiki/Diffusion_of_innovations)
In 1997, I had the pleasure of taking a class at UNM on the topic ... from Everett Rogers ... AFTER getting OUT of the internet business. Needless to say, IT WAS EYE-OPENING. While we were very smart, we were very naive.
Over the years, we have received hundreds of inquiries for the domain ezweb.com -- including one from a church. As usually happens when the expiry approaches, the vultures begin to circle thinking we will make a google mistake. We will not and the domain will be renewed.
Interestingly, even though the inquiries have tried to make the case for how critical this domain would be for one's business, not one inquiry has produced a serious offer. It is about business after all. In a recent conversation, the same couple of people who registered the domain all those years ago, decided it was worth upwards of 45K to us.